The difference between a good logo and a right logo
A good logo looks nice.
A right logo works — everywhere.
The “good” logo catches the eye.
The right logo? It works consistently. It scales. It speaks your brand’s truth.
At MAVRAKIS.DESIGN, led by Michalis Mavrakis, we don’t design pretty symbols, we design strategic identity tools.
What makes a logo the right one?
It’s based on insight, not instinct.
It’s built on your vision, values and audience.
It works across all touchpoints — digital, print, packaging.
It’s consistent in form, structure and typography.
It supports your brand’s evolution, not just today.
A logo isn’t decoration. It’s a visual system.
A correct logo lives inside a brand identity system. It plays with grid, type, rhythm and usability.
At MAVRAKIS.DESIGN, every logo is designed to last, to adapt and to communicate.
Already have a logo but it doesn’t feel quite right?
Let’s talk. It might be time to design the logo that finally speaks your brand’s language.
Each article is a small piece of how I think.
If you're curious to see how this mindset turns into visual strategy and real brands, start here.
MAVRAKIS.DESIGN is an on-the-go creative lab blending clarity and aesthetics, from Athens to anywhere.