New Brand? Time for Domain, E‑Mail & Website — Built with Security & Style (A Guide for Entrepreneurs)

If you are launching a new brand or looking to seriously upgrade your digital presence, this guide is exactly what you need. No theory. No tech confusion. Just clear, actionable steps crafted with aesthetic precision and strategic clarity.

Your online presence is your first real asset. Domain, email, and website are not afterthoughts — they are the foundation of your credibility. If your brand lacks a digital identity, it simply does not exist.

Here you will find a straightforward and modern guide to building a complete online setup from scratch. From securing your domain at Papaki to WordPress and Google Business — everything done right, without the overwhelm.

Step 1: Domain Name — your digital home

Your domain is your base. It’s the name people type to find you — it should be clean, simple, and clear.

I recommend going for a .gr domain if your audience is primarily Greek, or .com for a more global footprint. The most reliable and cost-effective choice is Papaki.gr — fast, secure, user-friendly, and backed by Greek-speaking support.

• Domain registration is for 2 years

• You’ll receive renewal reminders directly from Papaki

• Payments and access are fully handled by you

Step 2: Hosting & Email — professional infrastructure

After your domain is secured, you’ll need web hosting — the server space that powers your website.

With hosting, we also activate your professional email address, like info@yourbrand.gr or hello@yourbrand.com.

A branded email address:

• Builds immediate trust

• Elevates your brand’s image

• Adds professional credibility in every interaction

• Hosting and email renew annually

• You manage renewals directly via your Papaki account

Step 3: Web Development with a Freelancer — the smart move

Once the infrastructure is ready, someone needs to put it all together. And that someone should be a freelancer.

• Direct communication, no middle layers

• No agency overheads or delays

• Tailor-made solutions built around your needs

The most practical platform to start with is WordPress — flexible, scalable, and ideal for small to mid-sized businesses.

Step 4: WordPress Theme — premium and responsive

For the site’s structure and design, we choose a premium theme from Themeforest.net — the most trusted theme marketplace globally.

These themes:

• Have clean, modern design

• Are regularly updated by developers

• Offer responsive layouts and SEO readiness

• Include technical support and documentation

Step 5: Visual Customization — where your brand takes shape

The theme gives your site structure — your brand gives it personality.

At mavrakis.design, I customize:

• Color palette and visual consistency

• Typography and type hierarchy

• Branded visuals and banners

• Layout structure and visual rhythm

The result is a site that looks and feels branded, not just live.

Bonus Step: Google Business Profile — visibility that counts

Google Business Profile is your digital storefront. It places your brand on Maps and in local search results.

• Lets people find your contact info instantly

• Shows you in the top spots of relevant local searches

• Helps you build credibility through reviews

I handle the entire setup. You only need to complete a quick verification video for Google — and your business is live and visible.

I handle it all — so you can focus on your brand
If you prefer to stay focused on your work and skip the tech hassle, I can take care of everything:

• Create a dedicated Gmail for your project

• Set up a Papaki account

• Register your domain, configure hosting & email

• Perform all required setup and configurations

• Launch your Google Business Profile

You simply select your WordPress theme and then collaborate with your developer for the final stage.

Let’s get started
Fill out the form below with your domain ideas, email needs, business goals, and website preferences.

Within 2 business days, you’ll receive a custom proposal tailored to your needs — clear, organized, and ready to launch.

Your digital brand journey begins here.