The Studio Hub

Logo Reform

As a professional graphic designer, I’m genuinely interested in getting a clearer understanding of your vision, your brand, your strategy, your goals, and the direction you aim to grow.

To ensure we achieve the most thoughtful and tailored outcome, I’ve put together a streamlined set of questions. This brief is designed to capture the essence of your brand and guide the creation of a logo that will:

• Represent your identity with clarity
• Communicate your values and vision
• Stand out from the competition
• Resonate with the audience you want to reach

This questionnaire also works as a helpful self-discovery tool. Its purpose is not just to gather information — but to help you reflect on what your logo truly needs to express:

• What values do you want your logo to embody?
• What are the specific goals and needs of your business that the logo should support?
• What key message should the logo communicate in order to attract your ideal audience?
• And ultimately, what design tone and attitude should your logo carry to express all of the above?

By the time you complete this, we’ll have a much sharper, shared perspective — ready to build a logo that doesn’t just look good, but works with intention.

Let’s begin.

Full name of the contact person *

Phone number of the contact person *

Email of the contact person *

What is the original source of your logo? (e.g., web app, self-designed, another designer) *

Are there elements you’re no longer satisfied with? (e.g., font, proportions, shapes, colors) *

Do you want to keep the current aesthetic exactly as it is, or apply a light refresh (e.g., cleaner lines, modern font)? *

Would you be open to seeing an alternative version? (e.g., symbol-only, monochrome, vertical/horizontal layout) *

What is the main reason that led you to refresh your logo now? *

Upload your existing logo file here.

Are there any restrictions that should be considered in the new logo design? *

Do you have a specific budget in mind for the new logo? *

Do you have a deadline we should be aware of? *

Is there anything else you’d like to add that we haven’t already covered?

Each article is a small piece of how I think.

If you're curious to see how this mindset turns into visual strategy and real brands, start here.

MAVRAKIS.DESIGN is an on-the-go creative lab blending clarity and aesthetics, from Athens to anywhere.

– VISUAL IDENTITY SYSTEMS & BRANDING WORK – – LEARN WHO I AM AND WHAT I DO – – BRIEFING TOOLS & STRATEGY NOTES – – TELL ME ABOUT YOUR PROJECT –

Logo Reform

Each article is a small piece of how I think.

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