Logo Lab
As a professional graphic designer, I’d love to understand your vision, your business, your strategy, goals, and creative ambitions.
To achieve the most refined and effective outcome, I’ve created a streamlined set of questions designed to capture your vision clearly and translate it into a logo that works — visually, strategically, and emotionally.
A well-designed logo should introduce your brand to the world, reflect your style, values, and objectives, help you stand out from the competition, and resonate with your target audience.
This questionnaire also serves as a creative tool — a helpful guide that will get you thinking about:
• What values your logo should stand for
• What business needs and goals your logo should serve
• What message your logo needs to communicate to attract your ideal audience
• And finally, what overall tone and direction your logo should follow to tie it all together
By the end of this questionnaire, we’ll have a clear and shared understanding of what your logo should look and feel like — and most importantly, what it should mean.
Let’s get started.
Each article is a small piece of how I think.
If you're curious to see how this mindset turns into visual strategy and real brands, start here.
MAVRAKIS.DESIGN is an on-the-go creative lab blending clarity and aesthetics, from Athens to anywhere.