Behind the Scenes: The Creative Process of Michalis Mavrakis at mavrakis.design

Every design project I take on starts with one goal in mind, to turn ideas into impact. In this article, I want to take you behind the scenes at mavrakis.design and show you how I work, how I think, how I filter information, and how I end up creating design that doesn’t just look good — it works.

The Brief: where everything begins

Our first meeting is always a meaningful conversation. Through a focused brief, I try to understand what’s behind your need. What are your brand’s values? Where are you heading? What do you want to express? For me, this phase isn’t just a formality,  it’s the foundation. And it’s what sets mavrakis.design apart.

Research, strategy, and context

Once I’ve gathered all the essential input, the most invisible, yet critical phase begins. Market research, competitor analysis, understanding the brand’s voice within the current visual landscape. As Michalis Mavrakis, with years of experience and constant exposure to international trends, I translate those insights into strategic creative direction.

Building the concept

This is the stage where strategy starts speaking visually. I create moodboards, define palettes, select typography and build structures that communicate. At this point, mavrakis.design becomes a creative lab, where intention and aesthetics merge with clarity.

Designing with purpose

My goal is never to just make something that looks good. I want it to be functional, memorable, authentic. Visually clear. Every pixel and every whitespace is a conscious decision. Whether I’m working on a brand identity, packaging, or digital interface, the core thinking remains the same: every design must serve meaning.

Collaboration and feedback

When I present a direction, it’s always in real context, not just static logos, but dynamic systems. This phase is where I listen back. Your input matters. We shape the outcome together, always staying aligned with the core concept.

Delivery and beyond

Once a project is finalized, I deliver clean, structured files ready for production and implementation. But collaboration doesn’t end there. I stay available for support, updates, and future brand evolution, because a brand is not static. And neither is mavrakis.design.

Why work with Michalis Mavrakis

If you’re looking for design that lasts, not just trendy visuals, this is for you. At mavrakis.design, every project is treated as a system. Design isn’t decoration. It’s structure. It’s storytelling. It’s strategic clarity.

My name is Michalis Mavrakis, and this is what I live and breathe.