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About MICHALIS MAVRAKIS
Logo Reform
As a professional graphic designer, I’m genuinely interested in getting a clearer understanding of your vision, your brand, your strategy, your goals, and…
Read MoreCase Study: Sneaker10 | How Michalis Mavrakis Crafted a Contemporary Retail Icon
When I relocated to Athens from Crete, carrying with me a strong design ethos and a deep love for visual storytelling, I couldn’t…
Read MoreCase Study: MIGATO | The Creative System Behind the Brand and Its Sub-Labels
Collaborating with MIGATO has been one of the most complex and creatively rewarding design ecosystems I have been continuously shaping over the past…
Read MoreNew Brand? Time for Domain, E‑Mail & Website — Built with Security & Style (A Guide for Entrepreneurs)
If you are launching a new brand or looking to seriously upgrade your digital presence, this guide is exactly what you need. No…
Read MoreBehind the Scenes: The Creative Process of Michalis Mavrakis at mavrakis.design
Every design project I take on starts with one goal in mind, to turn ideas into impact. In this article, I want to…
Read MoreWhy branding is not just a logo, it’s an experience
Branding is not a picture. It’s a feeling, a journey and a system. Many think branding stops at a “beautiful logo”. But in…
Read MoreThe easiest way to create an effective creative brief
A friendly guide to start right and end up with design that actually works. Why a creative brief is the foundation If design…
Read MoreA payment model built with clarity, designed for global collaborations — at mavrakis.design
At mavrakis.design, transparency isn’t just a value, it’s a system. Just like every creative decision, the way a project is priced is carefully…
Read MoreWhat makes a logo great, beyond how it looks
A “nice” logo is not enough. A great logo is one that works. In a world overloaded with visuals, a logo’s success isn’t…
Read MoreWhy choose a freelance designer instead of an advertising agency
A freelance designer is not a backup solution. It’s a conscious design decision. In a world where visuals are everywhere but real identity…
Read MoreWhen is the right time for a rebrand
Has your business evolved, but your brand hasn’t? Businesses grow. Their audience, message, and goals shift over time. But if your visual identity…
Read MoreRebranding: When you really need it and what to watch for
Rebranding isn’t about style. It’s about strategic alignment. Many businesses think of rebranding as a visual refresh. But identity is only the surface….
Read MoreThe difference between a good logo and a right logo
A good logo looks nice. A right logo works — everywhere. The “good” logo catches the eye.The right logo? It works consistently. It…
Read MoreWhat are the stages of a professional branding process
Branding isn’t a downloadable zip file. It’s a strategic journey. Many think branding is a package to be delivered. But professional branding is…
Read MoreWhy design consistency is the most underrated brand asset
Great design attracts. Consistency retains. Everyone talks about “good design”, “originality” and “creativity”. But the truth is, the turning point for any brand…
Read MoreLocal designer in Athens. When visiting your business makes all the difference
Design that sees, hears and understands your environment. A brand isn’t just an image, it’s a feeling, a space, a rhythm. And to…
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