What are the stages of a professional branding process
Branding isn’t a downloadable zip file. It’s a strategic journey.
Many think branding is a package to be delivered. But professional branding is a structured process, designed to reveal, define and express your brand’s essence through a coherent and timeless identity system.
At MAVRAKIS.DESIGN, Michalis Mavrakis leads a process that blends strategy, design thinking and visual clarity, creating more than just a logo.
The 6 essential stages
1. Brand Interview
In-depth discovery of your brand’s purpose, values, audience, tone and context.
2. Conceptual Mapping
A deep dive into the words, moods and mental models that shape the design language.
3. Visual Strategy
Definition of direction: typography, colors, references, grids, rhythm.
4. Logo & Identity System
Design of a logo as a flexible system, not a static image.
5. Brand Applications
We bring the brand to life with key applications, from social to packaging.
6. Delivery & Guidelines
Complete brand delivery with visuals, usage rules, and strategic consistency.
Why follow a structured branding process?
Because this is how you ensure your brand is not just beautiful — it’s smart, strategic and cohesive.
And that’s what creates brands that last.
Each article is a small piece of how I think.
If you're curious to see how this mindset turns into visual strategy and real brands, start here.
MAVRAKIS.DESIGN is an on-the-go creative lab blending clarity and aesthetics, from Athens to anywhere.