Logo Lab

As a professional graphic designer, I’d love to understand your vision, your business, your strategy, goals, and creative ambitions. To achieve the most…

Logo Reform

As a professional graphic designer, I’m genuinely interested in getting a clearer understanding of your vision, your brand, your strategy, your goals, and…

Case Study: Sneaker10 | How Michalis Mavrakis Crafted a Contemporary Retail Icon

When I relocated to Athens from Crete, carrying with me a strong design ethos and a deep love for visual storytelling, I couldn’t…

Case Study: MIGATO | The Creative System Behind the Brand and Its Sub-Labels

Collaborating with MIGATO has been one of the most complex and creatively rewarding design ecosystems I have been continuously shaping over the past…

New Brand? Time for Domain, E‑Mail & Website — Built with Security & Style (A Guide for Entrepreneurs)

If you are launching a new brand or looking to seriously upgrade your digital presence, this guide is exactly what you need. No…

Behind the Scenes: The Creative Process of Michalis Mavrakis at mavrakis.design

Every design project I take on starts with one goal in mind, to turn ideas into impact. In this article, I want to…

Why branding is not just a logo, it’s an experience

Branding is not a picture. It’s a feeling, a journey and a system. Many think branding stops at a “beautiful logo”. But in…

The easiest way to create an effective creative brief

A friendly guide to start right and end up with design that actually works. Why a creative brief is the foundation If design…

A payment model built with clarity, designed for global collaborations — at mavrakis.design

At mavrakis.design, transparency isn’t just a value, it’s a system. Just like every creative decision, the way a project is priced is carefully…

What makes a logo great, beyond how it looks

A “nice” logo is not enough. A great logo is one that works. In a world overloaded with visuals, a logo’s success isn’t…

Why choose a freelance designer instead of an advertising agency

A freelance designer is not a backup solution. It’s a conscious design decision. In a world where visuals are everywhere but real identity…

When is the right time for a rebrand

Has your business evolved, but your brand hasn’t? Businesses grow. Their audience, message, and goals shift over time. But if your visual identity…

Rebranding: When you really need it and what to watch for

Rebranding isn’t about style. It’s about strategic alignment. Many businesses think of rebranding as a visual refresh. But identity is only the surface….

The difference between a good logo and a right logo

A good logo looks nice. A right logo works — everywhere. The “good” logo catches the eye.The right logo? It works consistently. It…

What are the stages of a professional branding process

Branding isn’t a downloadable zip file. It’s a strategic journey. Many think branding is a package to be delivered. But professional branding is…

Why design consistency is the most underrated brand asset

Great design attracts. Consistency retains. Everyone talks about “good design”, “originality” and “creativity”. But the truth is, the turning point for any brand…

Local designer in Athens. When visiting your business makes all the difference

Design that sees, hears and understands your environment. A brand isn’t just an image, it’s a feeling, a space, a rhythm. And to…